Upcoming Changes to Artsmart® Rewards


Effective May 15, 2013, Utrecht's ArtSmart Rewards Program transitions to a new preferred customer program. Rest assured, as an ArtSmart Cardholder, you will not lose any credit remaining on your ArtSmart Card, nor the equivalent dollar value of ArtSmart points already earned on previous purchases.


The most important change to note is that on May 15, ArtSmart Cardholders will no longer accrue points. Also on May 15, your ArtSmart points will automatically convert into reward dollars.


The ArtSmart Rewards Program is being replaced by The Preferred Card, a discount program that entitles members to 10% OFF every purchase of non-sale, in-stock items at Utrecht and Blick stores, as well as 10% OFF online purchases of $50 or more.


What's Changing?


Starting on May 15, 2013, points will no longer be issued. Any remaining points on your ArtSmart Card will automatically be converted to reward dollars. ArtSmart Cards will be replaced at your local Utrecht or Blick store with The Preferred Card. However, ArtSmart Cards with a stored value will continue to be accepted for purchases at Utrecht stores and phone orders. If you want to spend the balance of your ArtSmart Card online, you must do so before June 28, 2013.

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What will happen to the credits and reward dollars stored on my ArtSmart Card?


If you visit a Utrecht or Blick store between May 27–June 17, 2013, your ArtSmart credits and rewards will be handled in one of two ways.


  • If the store's register system has not yet been updated, the store will accept your ArtSmart Card as always (without issuing new points). 
  • If the store's register system has been updated, the following will happen:

  • You will be issued a gift card loaded with a credit value equivalent to what was on your ArtSmart Card (no expiration; cannot be redeemed online until June 28, 2013)
  • You will be issued a second gift card loaded with reward dollars based on your converted ArtSmart points (expires September 30, 2013; cannot be redeemed online until June 28, 2013) 
  • You will be issued a Preferred Card

  • What if after June 28, 2013, I still hold an ArtSmart Card that carries a credit balance?

    After June 28, 2013, ArtSmart Cards will continue to be accepted for in-store purchases and orders placed by phone. You will no longer be able to use your ArtSmart Card online. Any remaining credit balance on your ArtSmart Card (e.g. gift card dollars or store credits) will never expire. However your converted reward dollars will expire on September 30, 2013, so please be sure to spend them before that date.


    What if I don't live near a Utrecht or Blick store?


    Spend the balance of your ArtSmart Card online at utrecht.com before June 28, 2013. After that date, you can spend the balance by placing a phone order at 1-800-223-9132.

    What if I have further questions?

    Call Utrecht Customer Service at 1-800-223-9132, weekdays from 8am–7pm and Saturdays from 9am–5pm EST. Or call Blick Customer Service at 1-800-723-2787, weekdays from 7am–12am and weekends from 8am–11pm EST. Or stop into your local Utrecht or Blick store and speak with our staff!


    Important Dates to Note

    May 15, 2013 — ArtSmart points program ends; points no longer accrue for purchases. Points are automatically converted into equivalent reward dollars.

    June 27, 2013 — ArtSmart program transition complete. Last day to make online purchases with ArtSmart Cards at Utrecht.com.

    June 28, 2013 — First day that new gift cards can be used online at Utrecht.com.
    September 28, 2013 — Last day to spend ArtSmart reward dollars in stores or by phone.